Do you have a website that you would like to make some money from? If so, then pay per click affiliate programs could be a good option. With these affiliate programs, you get paid whenever someone clicks on a sponsored link or a banner ad that is published on your website.
These affiliate programs are sometimes easier to make money from than programs where you are paid per lead, registration or sale – although the amount of money that you will make is just a small amount per click in most cases.
Pay per click affiliate programs work best for websites that have a steady stream of traffic, especially if some of the traffic comes from evergreen articles, or if you are updating the site regularly with topical content so you can be confident that your visitors will keep coming back. Each time your visitors click on an ad, you will earn a small amount (usually just a few cents) but those cents add up!
Maximizing Your Earnings
There are a few things that you can do to maximize your earnings. For example, you may want to look at the positioning of the ads. It is usually forbidden to ‘blend’ ads with content, especially in ways that will mislead the user into clicking an ad because they think that it is part of your website’s navigation – but that doesn’t mean that you can’t look at ways to make the ads as eye-catching and as prominent as possible.
Ads that are above the fold are more likely to get clicked than ads that are at the bottom of the page, and ads that are surrounded by content will be less likely to be skipped over than ads that are hidden away in the sidebar. Install some heatmap software on your website and take a look at where people click and what they look at – you might be surprised at where traffic comes from, and what people are looking at on your website.
If you are thinking of joining a pay per click affiliate scheme, consider the products you are promoting carefully. It can be tempting to pick the highest paying niches regardless of what those niches are but that can backfire. Promoting ‘bad’ products could alienate your visitors, and even if it doesn’t, if the merchant notices that very few of your clicks are converting they may stop paying for clicks on your site – or the affiliate network could start showing other ads instead, which are lower paid and which may not be what your visitors want to see either.
It’s better to promote products that your customers are genuinely interested in, because that will help to improve your visitor retention, and it will also help to improve your brand recognition – high quality traffic pays better, and you’ll see more clicks if you show that traffic ads that it is actually interested in – aim for quality, not volume!