If you are considering joining an affiliate marketing network, there are a few things that you should be aware of. There are a lot of different networks to choose from – including the ever-popular Commission Junction, as well as Trade Doubler, Clickbank, and many other niche networks. Each network has a different focus, and will suit different kinds of advertisers.
To get the best out of your chosen network, it’s important that you choose the right products to promote, and that you take the time to understand the terms and conditions of each advertiser.
What one advertiser allows may differ significantly from what others allow – and it’s easy to fall foul of their terms and conditions – especially if you’re not marketing purely via a website, but rather doing social media or paid search advertising. Some merchants may not allow marketers to buy certain keywords in paid search because that would be diluting their own marketing efforts.
Think carefully about the products you promote and the programs that you opt into as well. Depending on the quality of traffic that your site gets and how targeted it is, you may not actually benefit from a high paying program that requires you to actually SELL a product. You may find that programs that pay per click or per lead may be a better option for you. Conversely, if you have smaller amounts of traffic but your customers already value your opinion, then you might find that you can sell high value products to them and that the one or two sales you get each week could stand you in good stead.
Most affiliate marketing networks will publish statistics about the estimated CPM or CPC of the products, and they should also tell you how popular they are, as well as how many refunds or chargebacks tend to happen for the product if applicable. Remember that with a lot of the affiliate products, you won’t get paid until after a certain about of time has elapsed to make sure that the customer does not issue a chargeback.
Not all products are high quality, so it’s important that you look at that metric – especially if you’re promoting products that you don’t have personal experience with. Not only would it impair your earnings to promote a bad product, it could damage the brand of your website, as people will no longer trust your recommendations.
Affiliate marketing is easy to get started with but it takes hard work to succeed. Be consistent. Pick good products. Work on your site for a little while every day and you will have a better chance of success. Give yourself a year to get the site off the ground, and don’t give up – all too often, people who were on the cusp of a massive search engine breakthrough abandon their efforts, not realising how close they were to achieving success. Don’t make that mistake on your marketing journey.